Don’t forget to regularly publish new content on relevant topics to demonstrate your expertise and authority in your niche. Keywords are still important for rankings, but subject relevance is equally important, and one of the ways to accomplish this is through a good website architecture. According to Neil Patel, “A good site structure provides your site with site links.” For example, Neil Patel had confirmed that Walmart experienced a decline in conversions when the page speed increased from one to four seconds. Marketing goals include increasing brand awareness, improving click-through rates, gaining leads, and gaining maximum social shares of a website. By consistently reviewing everything and making the necessary tweaks, you can ensure that your website gets more visibility, attracts more traffic, and ultimately drives more conversions.
For the keyword, “SEM marketing agency” HawkSEM ranks top three on Google. Mark Abrim has been writing articles for businesses worldwide for over a decade. Aside from blogging in his free time, Mark is also a web developer and heads an SEO company in the Philippines. The platform will then show you a breakdown of search interest in that keyword over the past 24 hours, along with the most popular related keywords. Google Trends provides real-time insights into popular search terms, helping you to capitalize on trending topics within your niche.
- Because they’re extra elements that aren’t based on standard ranking factors.
- Tracking your keyword rankings will enable you to pinpoint the pages that are performing well and the ones that aren’t.
- It comes up with semantically related keywords and text lengths you need to aim for.
- When users search directly for your brand name, Google assumes they’ve learned about your company elsewhere, such as offline, digital advertising, or social media.
- Responding to Google reviews, both negative and positive, also shows how you handle situations in your business.
Add high-quality images near relevant text
One affordable tool for everything online – from search to social. SEO takes time, but Google Ads can quickly send your business to the top of the search results. While this all sounds like a lot to manage (and it can be), once your website is running well, it SEO Anomaly usually stays that way. To see if you have any technical issues that need to be addressed, you can check out this post or use a Site Audit tool like the one above from SEMrush.
Boost Your Website’s Performance with Effective Google SEO
Improving your page speed can also lower your bounce rate which shows to Google that people are trusting your site. While rankings are important, you should also keep an eye on organic traffic. After all, what’s the use that your target audience stumbled upon your site via an online search, but didn’t actually visit your website?
This is a great way to improve the local SEO of your Google My Business account. Once your business is categorized into its main category, Google knows how to properly showcase your business to people searching for what you offer. From increasing sales to drawing in new business, improving your Google Maps ranking can benefit your business in a variety of ways.
This plan (named “Premium”) lets you host up to 100 websites per account and provides 100 GB of SSD storage and unlimited bandwidth. If your website grows and you’re getting more traffic, you can also consider different types of hosting. Furthermore, you’ll likely need to decrease CSS and JS files on the page. Our team also found browser caching to be handy for ranking higher on Google. Consider this a definitive guide to improving your Google ranking in 2025.