It offers SEO scores to monitor how optimized your product pages are, alongside AI content generators to produce copy for product descriptions, image alt text, and tags. You can get more searches with a paid plan, which starts at $11 per month and is free for the first seven days. With Google Keyword Planner, you can find new keywords to target, research estimated search volumes, and discover related keywords and phrases. You can also unlock long-tail keywords to find phrases that are hyper-focused for your business and its goals. SEO tools work by crawling websites, collecting data, and presenting insights through dashboards, reports, or editors. Plug In SEO is the best SEO tool for Shopify because it simplifies the process of finding and fixing common SEO issues in online stores.
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The tool works by reviewing your Google Analytics (you have to give it access) to spot blog posts with a downward traffic trend. Once it’s finished, you’ll get an emailed report with a list of content that could rank and get more traffic once it’s refreshed. I like to use it once I’ve brainstormed a list of seed keywords (terms I think people might search for). Just drop the word or phrase in the search bar, and you will get a list of related terms, plus their monthly search volumes and competition levels. It’s pretty easy to spot those high-volume, low-competition keyword unicorns.
Our Keyword Tool is a point-solution since it has one function—to help you find the best SEO keywords to target. Semrush is a powerhouse platform in the digital marketing space, offering tools for SEO, content marketing, market research, advertising, and social media. Qwoted is a free SEO tool that connects journalists with sources. You can create a profile to become an expert in the database, which then allows you to answer journalist call-outs about topics related to your business or industry. Qwoted will also automatically match you with journalists seeking sources that fit your profile—a great way to develop press relationships and backlinks.
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- And the audit tools in SEMrush, Ahrefs, and Moz are pretty basic.
- It’s important to be aware of how many other sites are linking to your pages and what the quality is of each link.
- Long Tail Pro offers three different pricing plans and ten days of a money-back guarantee.
- This article compares the 16 best SEO tools in 2025, explaining exactly what each one does best.
- This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and displays the density of your keywords.
And since it’s a relatively newer plugin, some users prefer longer-established tools. It also includes built-in tools for internal linking suggestions, 404 monitoring, and breadcrumbs – all directly in the WordPress dashboard. One of the biggest advantages is that all data comes directly from Google. That means it’s accurate and trustworthy, especially when reviewing impressions, click-through rates, or changes in average ranking. You can also submit XML sitemaps, check coverage reports, and request indexing of updated pages – tasks that are fundamental to maintaining a healthy site. Google Search Console is the best free SEO tool because it gives website owners direct access to how Google sees their site – without costing anything.
Landingi’s advantage lies in its ability to simplify the process of creating well-structured, indexable pages at scale, without needing a developer. It’s a practical alternative to custom-coded solutions and works well for businesses that want to grow organic traffic through scalable page creation. This tool is ideal for creators focused specifically on YouTube, not those looking for broader website SEO features. But if video visibility is your goal, TubeBuddy is a straightforward, budget-friendly choice that gets the job done well. Once you know what you need, you can then search for software that helps you accomplish your goals. You’ll also want to consider your budget to find a tool that won’t break the bank.
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And, there’s also a backlink analysis tool that mixes a combination of metrics, including anchor text in links as well as estimated domain authority. Moz Pro is a great SEO tool that helps you increase traffic, rankings, and visibility across search engine results. The platform also includes a Domain Overview feature, which does much more than summarize your competitors’ SEO strategies. You can detect specific keywords they’ve targeted and access the relative performance of your domains on both desktop and mobile devices. We list the best SEO tools, to make it simple and easy to optimize your website to be more search engine friendly, while also catering for general users. Once we confirmed that a tool could be used for free, we dove deep into the paid plans as you may want to upgrade to one as your business grows and circumstances change.
The system creates optimized headings, incorporates important keywords, and develops key talking points automatically. You can edit the draft yourself or get AI help with refining it. Built-in quality checks for grammar, plagiarism, and readability ensure polished content, while the Content Score feature shows how your piece measures up against SEO Anomaly competitors. I’ve used Ahrefs for years for keyword research, rank tracking, competitor analysis, and several other essential SEO tasks.