After all, a well-functioning ranking system is a valuable tool for analysis and decision-making. If you’re feeling adventurous, there are more advanced techniques to explore. These methods can add an extra layer of functionality to your ranking system, making it even more robust and versatile. By using RANK.EQ, you maintain consistency in your rankings, but you might still see gaps.
See which ads converted best, and when, and use the insights to improve your own advertising campaigns. For more information about how to set up and optimize your business listing on Google, read our step-by-step guide to making a Google Business Profile. From here, you can see common keywords and which sites rank higher for each and discover weak and missing keywords from your competitors’ sites. This gives you the best opportunities for how to rank higher on Google and identify content and keywords missing from your own site. Optimizing your site in ways that improve overall usability and readability can greatly increase your website’s rankings. Technical aspects of SEO can be more difficult, but they are worth the investment of your time to learn and execute.
Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels or well-known shop brands are also likely to be prominent in local search results. First and foremost, it’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. The latter is used to gain access to and optimize the former.
Visualizing Rankings with Conditional Formatting
This is why Google ranks mobile-optimized sites higher than those that aren’t mobile-friendly. As of 2023, Google is on track to be a fully mobile-first platform by the end of the year, and it’s already stated that the majority of websites are now indexed on a mobile-first basis. Sure, you can research competitors’ sites manually, but that takes a lot of time. Tools like Semrush will show you all the keywords your competitors’ sites rank for as well as those ranking in top SERPs and allow you to compare your domain against theirs. Too many website owners forego keyword research, which leads to the failure of their sites to rank on Google. Keywords are the words and phrases your potential customers are typing into Google when they’re searching for a business.
Learning how to make YouTube videos that people love is beyond the scope of this guide. For example, the macaroni and cheese video above gets an estimated 17,400 clicks from organic search every month. We’ve also included a few bonus tips on how to use videos to get more website traffic.
Search intent is the motivation and mindset of searchers, as revealed by Google. A librarian might also draw attention to popular books by creating special displays. Learning how to rank higher on Google can transform your online efforts. If freshness is important for your keyword, you may rank higher by refreshing your page. This performed OK and ranked for years in positions #6–10—but it never cracked the top five. For that reason, if you want to rank higher, you need to be methodical.
Optimize your site structure
And, this means it values sites that provide better answers to those searches over those that are just packed with relevant words and phrases. Google’s algorithm has increased in complexity, which means it is now better able to understand the intent behind queries. But, you already knew that – it’s why you’re reading this article, after all.
But Google’s attributes get really granular, like “good for working on laptop” or “popular for travelers”. Also, keep in mind that Google might ask you to verify your business if you edit your category list or add multiple. Unlock the results you’re looking for with technology-backed solutions designed for small businesses and agencies.
A domain SEO Anomaly authority in the range will set you up for success here, although higher is always better. One of Google’s primary ranking factors is the recency of your content. The more up-to-date your pages are, the better chance they have of reaching the top of the SERP.
- When you link out to a different site, you are essentially passing a bit of your page authority onto the page you are linking to.
- More often than not, a title similar to what’s already ranking on page one is the way to go.
- If we reach out to the author and introduce our beginner’s guide to SEO, there’s a chance they may add it to their page.
How do you actually rank a webpage using SEO?
Michael DeVault is a career journalist with more than 20 years in media and marketing. He has an extensive background in franchise marketing, having worked with some of the biggest names in franchising, including iconic names like SONIC, Captain D’s, and Fantastic Sam’s. Top SERPs for “Chicago mobile dog grooming” in an incognito Google search. In many cases, Google factors the searcher’s location into SERPs.